MB IPB Marketing Class

TUGAS MP PEMASARAN E49-E48-E47-E46-E45

CONTOH MARKETING PLAN

MARKETING

MARKETING PLAN

Dian Wahyuni K. Bali

Class of  E39  2012 Graduate Student of Master Program in Management

Graduate Program of Management and Business

Bogor Agricultural University

 

Picture1

 

Marketing Management Class PMB 541

Lecturer Prof Dr Ir Ujang Sumarwan, MSc

Dr. Ir. Kirbrandoko, MSM

www.ujangsumarwan.blog.mb.ipb.ac.id

sumarwan@mb.ipb.ac.id

Based on Book written by Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C.Royke Singgih, Jusup Agus Sayono, Rico R Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima

Picture2

Based on Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 2010. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja.(Strategic Marketing: Value Based and Performance Measurement Perspectives) Bogor, IPB Press.

Picture3

 

Class Notes on Tuesday 19 Feb 2013 Lecture

Marketing Application in the real business activities depend on the creativity of Marketers. Marketers will study the same concepts from any marketing text book, however each marketer will apply those concepts with different approaches, styles of communications, and programs and activities.

No Comments

Leave a Reply